Canva Create is Canva's annual flagship event and one of the creative industries marquee moments, bringing together thousands of SMBs, creators, creative professionals, agencies, and enterprise marketers for a day of product launches, hands-on workshops, keynotes, and networking. This year's event drew 6K+ live attendees to Hollywood Park (SoFi Stadium) in Los Angeles. As a sponsor, Meta showed up with an Apps Marketplace booth, designed to put their creative tools directly in the hands of the people building with them every day.

Canva Create's booth format is fully templated, so we had to get creative. Hit Play pushed boundaries to deliver an interactive, high-energy activation that stood apart from every other sponsor on the floor. We negotiated with the Canva events team to bring in an interactive television, live plants, and custom décor, transforming a standard footprint into an immersive, branded experience, a major upgrade from prior years where Meta's presence was entirely digital.

Our Hit Play designed trivia game, "If You Know You Know," turned education into entertainment, teaching Reels best practices, hooks, and ad creative strategy in a gamified format that resonated with Canva's audience, many of whom are less familiar with performance marketing. It was a major booth traffic driver and the gateway to our "In My Create Era" hat giveaway, one of the most in-demand swag items on the floor.

Simple, cost-effective, and a runaway hit, our giveaway collectible postcard featured a hook example with a QR code linking directly to Meta's Canva integrations. Attendees grabbed full sets, scanned codes on the spot, and many sent them to fellow creators, putting our integration links directly in their pockets through a format they actually wanted to keep.