For the launch of Instagram for TV (exclusively on Samsung), Meta hosted an invite-only creator pop-up at Puesto, Anaheim in conjunction with VidCon 2026. With waitlists upon waitlists, it was the hottest ticket in town with over 400 creators vying for our 100 tickets to try out the new tech.

Instagram for TV isn't just an app, it's a new way to experience content on the big screen. Meta is making Reels, Stories, and more available on TV, giving creators communities another way to watch content.

Hit Play managed the venue, menu and registration, brought it living room style decor to create a cozy viewing spaces, and created swag bags with the best in TV watching treats. From custom slippers to branded popcorn and candies, attendees were set to go home, snuggle up in front of their TVs and try it for themselves.

As an added bonus, we included a little friendly competition where one lucky attendee took home a free Samsung TV through our Screen Test Contest. To enter, attendees helped us curate the event “playlist,” but the playlist wasn’t for tunes, it’s for Reels on TV. Creators sent us their favorite or funniest Reel(s) for a chance to win.