Adobe MAX – The Creativity Conference brought 10,000 creative professionals to Los Angeles to learn about the latest features and capabilities of Adobe's products. As a collaborative partner of Adobe, Meta sponsored a 20x20 booth as well as a space at the new pre-event for Creators – Creator Live. Both experiences were designed and produced by the Hit Play team.

With Halloween falling the same week as the conference, we decided to bring the Meta brand to life with a little holiday spirit. Our Reels production studio offered a branded moment for attendees to create within and learn Adobe | Meta product best practices. With an adorable haunted house and costume trunk, our Reels team encouraged attendees to get in the Halloween spirit with their content creation. 

The booth also featured Ray-Ban Meta wearable product for attendees to engage with and try on. The RBM staff was on hand to discuss product features and host attendees through their experience, which included prompt cards, for demonstrating the capabilities: “Hey Meta, what’s the best place in LA to trick or treat?” and “Hey Meta, tell me a ghost story.”

Hit Play created two videos for the booth –  the first, a Partnership Ads focus, which shared the main value proposition and explanation of the Partnership Ads product and a second, which highlighted best practices for maximizing ROI within Meta’s apps, by using Adobe products.

Over the three days, more than 2,300 attendees, with an average dwell time of 14 min,  filtered through the booth, including the CEO of Adobe, who stopped to take a Reel in our haunted house.